This book is geared toward practitioners who want to master dental photography and use their photography to build their social media presence. Written for visual learners, this book breaks down the fundamentals of dental photography for clinical practice by outlining the concepts, equipment, and key protocols for taking predictable clinical photographs. That is where most photography books end, but this author also explores advanced techniques and demonstrates how to achieve some of the most characteristic looks in artistic dental photography, including the glossy effect, chiaroscuro, chromaticity, and texture manipulation. Finally, the author provides fresh insight into the ever-changing world of digital marketing and explains what you need to know to use your photography to reach your patient market on social media.